Pro tip. Website visitors don't actually click on your "About" page to learn about you, but rather to learn about what YOU can do for THEM. Describe why you believe your dream clients goals are possible and why you are uniquely equipped to help them.
Capture website visitors email addresses with a valuable lead magnet. Insert a bold statement detailing what this free offer is, how it will positively impact your dream client and how (and when) it will be delivered.